Communication Dissonnance and Pragmatic Failures in Strategic Processes

Individual interactions between partners are recognized today as playing a central role in the evolution of cooperative inter-organizational relationships. Most theoretical treatments of interactions have been made at a macro-level, with reference to constructs such as trust, outcome expectations, process and outcome discrepancies, communication. Relationships are analysed at the level of organizations seen as collective actors, and their international aspects are reduced to the comparative analysis of macro-level dimensions of culture. In the past two decades, research in social science has progressively revealed the complex and multiple nature of culture and